Gmail Promotions Tab

How to Avoid Gmail Promotions Tab?

July 20, 2016

Gmail Promotions tab is not evil at all for classic newsletters! But if you want to establish a more personal relationship with your subscribers you should definitely check out this article for tactics that we’ll help you to get your emails delivered to the Primary inbox instead.

Benefits of email marketing

15 Benefits of Email Marketing

July 13, 2016

Email is here to stay! That’s something online marketers clearly know but sometimes decision makers might still neglect email marketing. This list is just reminder for everybody who’s likely to forget about the benefits of email marketing.

Email A/B Testing Reasons

7 Reasons to Start A/B Testing Your Emails Right Now

July 6, 2016

You are still not A/B testing your email campaigns? This article will convince you to start A/B testing now!

Email Animation in Detail

Email Animation in Detail: How to Bring Your Emails To Life

June 29, 2016

Do you want your emails to be lively and stand out of the crowd? Animated GIF is the perfect solution! We’ll explain why and how to use them in the best possible way.

How to use images in email

12 Extremely Easy Tips for Effective Use of Images in Email Design

June 22, 2016

You’re not sure how to use images in your email campaigns the right way? Don’t worry, these simple tips will definitely help you!

Email Lead Nurturing

Quick Guide to Email Lead Nurturing

June 15, 2016

You want to make the most of your website, right? Lead nurturing will help you to convert more visitors to buyers. This article guides you through the basics of lead nurturing through couple examples. Check it out!

21 email marketing design trend 2016

21 Email Marketing and Design Trends You Cannot Miss in 2016

June 8, 2016

Nowadays email marketing is the main channel for digital marketers not only because it is cost effective and generates the highest ROI, but also because it gives the broadest reach among the other channels. Besides that, it provides valuable data that give marketers fresh insights into customer behavior. So, smart marketers should always stay alert to new trends in email marketing.
In this article you will find the complete list of email marketing and design trends for 2016.

machine-learning-email-marketing

Machine Learning in Email Marketing

June 1, 2016

Personalization is one of the most powerful tools you can use in email marketing, but you will always be limited to the capacity of your email marketing team. Machines do not have these limitations. They are tireless and can easily deal with millions of data points easily. How can email marketers benefit from machine learning?

Remind Subscribers Who You Are

How to Remind Your Subscribers Who You Are?

May 25, 2016

One of the most important rules of email design is to keep it simple. Templates that you can work with in your email builder mostly follow suit, but you also have to be original. How?