How to use images in email

12 Extremely Easy Tips for Effective Use of Images in Email Design

June 22, 2016

You’re not sure how to use images in your email campaigns the right way? Don’t worry, these simple tips will definitely help you!

Email Lead Nurturing

Quick Guide to Email Lead Nurturing

June 15, 2016

You want to make the most of your website, right? Lead nurturing will help you to convert more visitors to buyers. This article guides you through the basics of lead nurturing through couple examples. Check it out!

21 email marketing design trend 2016

21 Email Marketing and Design Trends You Cannot Miss in 2016

June 8, 2016

Nowadays email marketing is the main channel for digital marketers not only because it is cost effective and generates the highest ROI, but also because it gives the broadest reach among the other channels. Besides that, it provides valuable data that give marketers fresh insights into customer behavior. So, smart marketers should always stay alert to new trends in email marketing.
In this article you will find the complete list of email marketing and design trends for 2016.

machine-learning-email-marketing

Machine Learning in Email Marketing

June 1, 2016

Personalization is one of the most powerful tools you can use in email marketing, but you will always be limited to the capacity of your email marketing team. Machines do not have these limitations. They are tireless and can easily deal with millions of data points easily. How can email marketers benefit from machine learning?

Remind Subscribers Who You Are

How to Remind Your Subscribers Who You Are?

May 25, 2016

One of the most important rules of email design is to keep it simple. Templates that you can work with in your email builder mostly follow suit, but you also have to be original. How?

How to use emotions in marketing emails

Use the Power of Emotions to Get Replies to Your Marketing Emails

May 18, 2016

It is not an easy task to raise your response rate: people may open your email, they may click through, but writing a reply takes lot of energy and therefore most of them will never do it. But if you leverage emotions, you can increase boost their responsiveness. How?

Time spent with reading emails

How to Write Marketing Emails for Skimmers?

May 11, 2016

Most content that get published are skimmed. This is a truth content creators have long learned to accept, but in an email, where you have limited space and attention to convince you have to craft your content very precisely. What should you include and what to leave out?

sort email on mobile

The Most Important Mobile Email Statistics of 2016

May 4, 2016

If you forgot to follow recent trends in email marketing due to spring rush, don’t worry. Just make sure you’ll read this post since we collected the most important and freshest statistics on mobile and email marketing.

gmail google inbox responsive email design tips

Tips to Make Your Responsive Email Templates Look “Good” on Gmail or Inbox App

April 27, 2016

10-20% of people might are reading your email templates on Gmail or Inbox App. But most responsive email templates will look a bit awkward on these email clients. Here are some tips that might help you to fix this!