How to use emotions in marketing emails

Use the Power of Emotions to Get Replies to Your Marketing Emails

May 18, 2016

It is not an easy task to raise your response rate: people may open your email, they may click through, but writing a reply takes lot of energy and therefore most of them will never do it. But if you leverage emotions, you can increase boost their responsiveness. How?

Time spent with reading emails

How to Write Marketing Emails for Skimmers?

May 11, 2016

Most content that get published are skimmed. This is a truth content creators have long learned to accept, but in an email, where you have limited space and attention to convince you have to craft your content very precisely. What should you include and what to leave out?

sort email on mobile

The Most Important Mobile Email Statistics of 2016

May 4, 2016

If you forgot to follow recent trends in email marketing due to spring rush, don’t worry. Just make sure you’ll read this post since we collected the most important and freshest statistics on mobile and email marketing.

gmail google inbox responsive email design tips

Tips to Make Your Responsive Email Templates Look “Good” on Gmail or Inbox App

April 27, 2016

10-20% of people might are reading your email templates on Gmail or Inbox App. But most responsive email templates will look a bit awkward on these email clients. Here are some tips that might help you to fix this!

video in email

This is Why You Should Use Video in Your Emails

April 20, 2016

A static email is no longer your only choice, and it’s not your best either: data suggests that you should absolutely at least try out sending video emails as their ROI is far greater than old-school static ones.

art of the reply

The Art of the Reply

April 19, 2016

Are you also struggling with your replies now and then? I sometimes do, and I’ve been known to ignore a message for weeks just because I can’t get my mind around how to formulate my response. I’ve also been known to secretly curse those annoying and never-ending reply-all threads. On the other hand, I do enjoy receiving the occasional “Thanks a lot” email, even though it wasn’t strictly necessary. Here are some useful tricks of the trade, to really master the art of the reply.

mobile friendly email design

Are Your Emails Really as Mobile-friendly as You Think?

April 13, 2016

Generally speaking there are five levels of email design starting from desktop centric to responsive. Which level are you at? Do you know exactly the capabilities and limitations of your existing email templates? Do you test them thoroughly? Start here to learn more about the benefits of one approach or the other.

Mobile email open statistics 2016

How Responsive Email Design Impacts Engagement 

April 6, 2016

Responsive email design is nothing new, businesses however are still reluctant to adopt it. Marketers have to prove that everything they spend on has a decent return, but they also have to explain to stakeholders how to use the right metrics. We will dive into that now.


Are Your Email Templates Still Not Mobile-Friendly? There’s No Excuse!

March 30, 2016

Less than half of B2C brands had both mobile-friendly emails and websites as part of their campaign. Meanwhile more than a third optimized their sites, but not their emails. There are a number of reasons a brand or a marketer can decide not to do that work, and we are going to explain why these are all wrong.